American Experience — Episode 7: Mr. Sears' Catalogue

You are watching the episode Mr. Sears' Catalogue They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.