The Gruen Transfer — Episode 2: The World Cup

You are watching the episode The World Cup How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup.

Time Tunnel:From 1981 hello sexy Nix.

The Pitch: Visit Asbestos

Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.